Engage, entertain and inform
Working with Stanford University, we decided on an approach which incorporated a super hero concierge to guide you through the app.
We designed a series of characters which would explain the various ways you could save power and encourage you to complete the steps. We also build in a rewards system which showed all the possible steps that could be taken and the progress you've achieved through the product.
We designed an effective user interface and developed this into a web app which is currently being trialed with a major energy provider in the USA.