Why creating a great website is so important for your business

Reasons to start creating a new beautiful, functional and intuitive website.

The world has never been so connected. You know how it is: nobody goes online anymore, we already wake up online and since the first hour of the day, heaps of people are trying to make the most of every moment, searching the internet for products and services that can fit their needs and desires.

So you what happens when someone reaches your website and whoops... it doesn’t work or look really good? Basically you're throwing away a great opportunity for your potential customer to know you better and missing the chance to tell them why they should spend money with you.

To prevent this from happening, we listed above a few essential things you should consider when it comes to creating a well developed and well designed website for your company:

Make it discoverable to your target audience.

Most of your customers will “google” what they are looking for before accessing a website for the first time, right? What a lot of business owners still don’t know is, the way your page is structured, the content posted and every single word used (among others SEO factors) determines if your company will appear for your target audience or not. As you can imagine, there’s a lot of work and strategy to be done behind every single beautiful page built.

Make an awesome first impression.
And it’s not about appearance only.

When visiting your website, people will form an opinion about your business by the way the pages look and work. Is it slow? Does it have relevant content? Have I found what I need? And based on these factors, users will will make a decision to use your product or service or not. By now it’s very clear that your website user experience is also very important. So remember to make it beautiful, easy to use and with compelling content.

Make things clear and easy to go through.

Always give clear and easy-to-understand information about everything you do and the products or services you offer. Once you’ve made it, guide your customer through the steps of the buying process in a simple and intuitive way. Tell them what to do next with a good call to action. Explain how to do it and share others experiences. : )

If you want to stand out in this connected world, you need to offer a complete website plan. In the end of the day, you have to treat your online guests as you treat your guests at your house: by giving them a great experience and make them feel like coming back.

Ponsonby Central, Auckland, New Zealand
+64 9 215 2857 | info@blackdrop.co