5 reasons why your brand might not be thriving

5 reasons why your brand might not be thriving

Nothing’s more frustrating than putting in the hard yards, but not seeing any noticeable results. Building a brand can be tough business, and most businesses often experience stunted or sluggish growth at the best of times. 

To tackle the issue head on, you’ll need to understand why your business isn’t experiencing the growth it deserves. Here are 5 common reasons why your brand might not be thriving.

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Digital Marketing vs traditional marketing

Digital Marketing vs Traditional Marketing - what’s the way to go?

It’s true when they say that everything else in business depends upon marketing - no matter which industry you’re in. It’s a powerful force that helps brands drive awareness, sales, and overall growth. With competition constantly rising, marketing is becoming even more crucial for brands wanting to stay a head of their competitors.

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7 ways to improve your organic reach on social media

7 ways to improve your organic reach on social media

Social media is an incredibly powerful marketing tool - if used the right way! From building engaged audiences, to boosting engagement on your content, having an effective social media presence is vital in today’s world of digital marketing. 

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Do you really need to pay for advertising? The role of paid and organic strategies

Do you really need to pay for advertising? The role of paid and organic strategies

Having a social media strategy is an essential part of growing and promoting a business online - whether that be through paid, or organic strategies. It’s an effective way to build and reach your customers, and gain brand awareness.  In fact, 96% of small to medium sized businesses are now using social media in their marketing strategy. And that’s because of one core reason - it works!

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The best marketing budget to help you get results

The best marketing budget to help you get results

As a business owner, you know you’ve got to allocate some budget towards your marketing efforts. But how much exactly? While there isn’t one right answer, there are a few things that can help you figure out how much you should spend on marketing your business.

If you’re feeling a little lost on how to set a marketing budget - don’t worry, you’re not the only one! Many businesses out there don’t have a defined marketing budget - and that’s marketing mistake #1! It’s important to understand what your goals are as a business, and choose marketing strategies that will help you achieve those goals.  

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