Why you should hire a digital marketing agency

Thinking of diving into the world of digital marketing to grow your business? From social media, email, SEO and PPC, digital marketing encompasses a whole heap of marketing strategies that often overwhelm business owners.

While you might understand that digital marketing is what you need to help your business thrive in this day and age, you may not know where to start - and that’s okay! This is where a marketing agency can help you understand what digital strategies are best at helping your business grow and succeed. 

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Does your business need a brand refresh?

It’s the beginning of a new year, and that means fresh starts and a whole lot of change! It makes it the perfect time to start thinking about whether your brand needs a fresh update to start the year off right. 

Although change can be exciting, a brand refresh isn’t something to do just for the sake of it. You’ll need to have a clear strategy behind your refresh to ensure it fits with your vision of the brand.

So if you think it’s time for your business to get a fresh new look, here are some things you’ll need to start thinking about. 

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Blackdrop’s favourite Marketing Campaigns of 2018

It’s been an epic year in the world of marketing with brands going all out with their marketing campaigns in an effort to engage and connect with their audiences. We’ve seen some epic ones, like the Tesla in space, some hilarious ones - we’re looking at you Amazon - and some eye-opening ones, like Iceland’s Christmas advert. 

So let’s take a look back at the year as we round up some of our favourite marketing campaigns of 2018.

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7 Digital Marketing trends to look out for in 2019

We’re only a few weeks away from the new year and that means it’s high time you start thinking about the digital marketing trends that will be in full force in 2019. It’s been an interesting year in the digital marketing space, with huge jumps in artificial intelligence, voice search, social media advertising and more.

But what’s in store for us in 2019? We’ve got you sorted. Here are 7 Digital Marketing trends to look out for in the year to come. 

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