5 reasons why your brand might not be thriving
Nothing’s more frustrating than putting in the hard yards, but not seeing any noticeable results. Building a brand can be tough business, and most businesses often experience stunted or sluggish growth at the best of times.
To tackle the issue head on, you’ll need to understand why your business isn’t experiencing the growth it deserves. Here are 5 common reasons why your brand might not be thriving.
1. Your business doesn’t have a strong brand message
One thing many brands seem to overlook is having a strong brand message. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client. You need to address an issue your target audience has, and offer your solution in order to demonstrate that your brand can help solve their problems. When your brand message has a strong focus on a solution - you’ll start to rise above the noise.
2. You’re not investing enough in online visibility
A major success factor in today’s online world, is a brands online visibility. Guy Sheetrit, CEO of Over The Top SEO says “to be visible online means that you are found when conversations that matter to your business or customers are taking place. It means you are doing your SEO right, and that your website pops up when people go online to search for solutions to their problems, whether it has to do with making purchases, doing research, or getting entertained.” Having strong online visibility will allow potential customers to find your products and/or services with ease, resulting in more leads, more customers, and more growth.
3. You’re not taking advantage of social media platforms in your marketing strategy
Social media is a powerful marketing tool that almost all brands are maximising in their marketing campaigns. Having a great service or product isn’t enough - you need the right people to see it. With majority of your prospective customers on social media, that’s where you need to be too. Having a strong social media strategy gives you the ability to connect with current and potential customers, allowing you to build brand awareness, and grow your following. Paid social strategies such as Facebook and Instagram ads, are also very effective ways to reach your audience and bring in new customers for your business.
4. There’s no obvious reason to choose you over the competition
Competition is fierce in today’s world of business. To stand out from the crowd you need to analyse your competition, and define your differentiators. Think about what makes your business a better alternative. You can even bring your current customers in to the mix - ask them why they prefer your over other competitors. The information you uncover will help you effectively market your business to the right audience.
Not knowing your point of difference can hinder growth, however, the upside is that it can be fixed with ease. Talk to your customers and employees, and review your business to figure out what makes your brand stand out. Once you know your differentiators, use it in your marketing strategies to inform your prospects about why they should pick you over the rest.
5. You don’t have a strong digital marketing strategy
Digital usage is at an all time high, and brands need to use that to their advantage. According to Every Channel Marketing, brands with a strong digital marketing strategy have a 2.8x higher revenue growth expectancy. It’s an essential driver of business growth in today’s day and age. All in all, investing in digital marketing can provide your business with opportunities to grow, expand, and increase revenue.
Need some help creating a digital marketing strategy? Here, at Blackdrop, we breathe digital. From social media marketing to content strategy - and everything in between - we help our clients grow through various digital marketing strategies.
Get in touch to learn more about how we can help you!