7 ways to improve your organic reach on social media
Social media is an incredibly powerful marketing tool - if used the right way! From building engaged audiences, to boosting engagement on your content, having an effective social media presence is vital in today’s world of digital marketing.
While there are paid advertising opportunities to help enhance your marketing efforts, having organic reach on social media is just as important. The better your organic reach, the more followers you’ll get, and the more engagement your brand will receive.
Here are 7 ways to help improve your organic reach on social media.
1. Don’t let your social media be all about advertising
There are so many brands out there that are constantly posting promotional content on their social media. While it’s good to post promotional materials occasionally, having too many advertisement-based posts won’t help you grow a genuine audience. Try to keep at least a 80-20 ratio of pure content posts vs promotional content. This will help build user trust, and attract more people to engage with you.
2. Interact and engage with your followers
Looking for one of the most effective ways to build a genuine following? Communication is key! Interact and engage with people that are (or may potentially be) interested in what your brand has to offer. Reply to their comments, like their photos, and follow other relevant accounts to help increase your own following. Communicating with like-minded people will help build an audience that is genuinely interested in what you’re doing. This method does extremely well on platforms like Instagram, and Facebook.
3. It’s all about the hashtags
Many brands underestimate the power of hashtags. They are used to organise posts within certain topics or categories. It makes it much easier for users to search for posts that are related to subjects they’re interested in. By including a range of medium to high frequency hashtags, it’s more likely that your post will come up on someone’s search - giving it more organic reach.
4. Jump on trending topics
Now that you know the ins and outs of hashtags - it’s time to start using them to their best advantage. There are always ‘trending topics’ going on in the world of social media, often in the form of a hashtag. Keep an eye on trending hashtags to see if you have the opportunity to join in on the conversation of topics that would be interesting and popular for your audience. You’ll need to use your own judgement here on which trending hashtags are relevant to your brand and offering.
5. Cross-promote your brands’ social profiles
It’s important to cross-promote your social channels to help build your initial following. A follower you have on Facebook may not be aware you have an Instagram profile, and vice versa. So if you’re posting other types of content on each platform (which you should be!) they’ll be missing out. Remind your audience that you’ve got a presence on multiple platforms, and that the best way to keep up with your content is to follow you on all of them.
6. Consider Influencer Marketing
If you’re wanting to have a real go at boosting your social media following - collaborating with an influencer is a great way to go. If you’re starting off small, it’s best to approach micro-influencers who have a range of about 2,000 - 50,000 followers. Most of these influencers get propositioned with a collaboration almost every day, so it’s a good idea to have something in mind - whether it be a shared piece of content, a prize giveaway, or a discount. With the influencer promoting collaborated content with your brand, you have the opportunity to reach a new audience.
Still not convinced? Check out the Power of Influencer Marketing.
7. Find relevant Groups and engage with them
Social Groups like Facebook’s Community Groups and LinkedIn’s industry-specific groups have taken off in the last couple of years as a place for users to share interests, advice, and knowledge. Find relevant groups for your brand, and engage with its users. You can post, comment, and answer others’ questions. You can relate your comments back to your own content to help drive traffic and engagement for your brand.
Now that you’ve got these 7 methods under your belt, it’s time to start using them. Try them out and see what works best for your brand. You’ll know it’s working when you notice improved engagement, and a boost in followers or likes. While organic social reach can take time, it is worth the effort - as it attracts a genuine audience that is interested in your brand.
Keen for more social media advice? Head to the Backdrop Blog for tons of helpful content to guide you in the right direction.