5 of the best types of content for digital marketing in 2019
If you’re familiar with the world of digital marketing, then you’ll know how important content is! Content marketing has become a powerful strategy for brands wanting to connect and engage with their audiences. One way or another, every single business is using some form of content marketing. Whether it’s simply posting images on their Facebook page, or posting blog articles on their website - it’s all a part of a content strategy.
However, many brands don’t take enough time to think deeper about their content strategy. Who am I targeting? What is the purpose of this piece of content? Is this the type of content my target market would like? These are the types of questions you should be asking yourself before diving into content marketing.
When it comes to developing a content strategy, it’s important to choose the types of content your audience is likely to connect with. While every brand and audience is different, there are a number of content types that generally have better results. Here are five of the best performing content types for 2019.
Wondering what the most successful type content is? VIDEOS! Video marketing has become extremely popular over recent years, with brands incorporating it in their strategy left, right and centre. People are watching video content more than ever. In fact, one-third of all online activity is spent watching videos. This makes videos one of the best types of content to engage and connect with your target audience - regardless of which industry you operate in.
Not only is it increasingly popular with consumers, but they’re making more purchases because of them. According to Hubspot 90% of customers report that videos have helped them make purchasing decisions. And because of this fact, video is projected to claim more than 80% of all web traffic by the end of this year.
Whether it be product videos, live streams, or instagram stories - video content is the way to go this year.
2. Blog Articles
While people are loving video content right now - good ol’ blog articles are still one of the strongest pieces of content out there. Populating your website with insightful and entertaining blog articles is a great way to provide your audience with meaningful information and knowledge about your industry. They can help improve SEO, and drive more organic traffic through to your website.
It’s important to pick topics that answer key questions within your industry, making them more compelling and intriguing to people interested in what you have to offer.
One of our favourite tools to figure out what people are wanting to know, is answerthepublic.com. Simply put in a few keywords and bing! A whole bunch of questions people are currently asking search engines will pop up for you.
Been hearing people talk about podcasts a whole lot lately? That’s because they've become highly popular within these past few years. One of the main reasons for podcasts' rise in popularity is their convenience. Whether you’re working out at the gym, cooking, cleaning, or driving - podcasts offer an easy way to consume quality content. They allow brands to connect with their audiences on a more personal level - allowing them to feel like they are part of a conversation.
They’re also a heck of lot easier than shooting a video or designing an infographic! Like blog articles, it’s important to stick to topics that are relevant to your industry, and are likely to connect with your target consumers.
Still not convinced? Here are 5 reasons why podcasts are great for brands.
Infographics are a visual piece of content that often include educational and useful information. It helps brands offer knowledge in a more creative and fun way. Whether it’s a quick ‘how to’ or a digest of statistics, presenting these sorts of information in a well-designed infographic can go a long way.
People following directions with text and illustrations do 323% better than people following directions without them. And right now, infographics are shared on social media 3x as often as any other form of content - proving how powerful infographics can be!
Depending on your industry, there are countless ways to incorporate infographics into your content marketing strategy.
Last but not least, we can’t forget images. If you’ve got something to say, incorporating it with an image is going to get you more engagement. Many user experience studies have found that viewers of a site react more to images than plain text. High quality images do well in attracting peoples’ attention, and are ideal for social platforms such as Instagram, Facebook, and Pinterest.
If you don’t have the budget for videos, or don’t have the time for blogs, images are simple pieces of content that can easily be integrated into your content marketing mix.
While these are some of the most popular types of content today, it’s crucial for you to think about which types will work best for your particular audience.
Not quite sure which ones are right for you? We can help! Give us a buzz to learn more about how we can guide you through your content marketing journey.
For more content and digital marketing insights, head to the Backdrop blog.