The power of influencer marketing

5 reasons why Podcasts are great for brands

Podcasts have been becoming increasingly popular over the past couple of years, and it’s showing no signs of slowing down! In fact, more brands are embracing the power of podcasts to reach their audience. Not only is it an easy and low-cost piece of content, but it also opens up an entirely new dialogue with your customers, allowing you to give your brand a voice and connect with your audience on a more personal level.

Still not convinced? Here’s a few reasons why podcasts are great for brands.

1. They’re easy to consume

Let’s be honest, people are so busy with their day-to-day lives that they prefer things that are easy, and accessible. One of the greatest things about podcasts is its ability to be consumed on-the-go. People can listen whenever, wherever and however they like. Unlike videos and blogs, people who listen to podcasts don’t need to be visually focused on them. It’s simply audio, meaning they can listen while doing other things, which is why so many of us listen to them while driving, cooking, exercising, and even doing house chores.

2. They’re a source of educational information

Podcast listeners are generally more engaged than any other consumer. Of those who start a podcast episode, 80% of them listen to all or most of it. This is because they find the podcasts they’re listening to are full of informational and valuable content. Given that most podcasts range from about 15 minutes to an hour, indicates that podcast listeners are willing to devote more time listening to your voice than reading your words in a blog. It makes podcasts an effective way to give your audience content that offers value and knowledge. 

3. Helps build a personal connection with your audience

Even though a podcast is a one-sided medium, listeners get the feeling of being involved in a conversation. It’s a way of inviting them into a discussion that is of interest and value to them. The human voice has a way of connecting with people that emails, blogs, or images just can’t do. Our brains are wired to be sensitive to the human voice and the emotions it expresses. This makes podcasts one of the most powerful ways to communicate with your audience. It’ll help build a stronger relationship with current and potential customers that can lead to better conversions down the road. 

4. They can help you reach a wider audience

Sure, podcasts can help you build better relationships with your existing customers, but it can also help you reach a new audience. These can be potential customers who may not know your brand, but are interested in the topics you discuss in your podcasts. It’s a great opportunity to connect with people who can well become potential advocates of your brand. By uploading your podcasts to as many platforms as possible - like iTunes, Buzzsprout, or Libsyn, which work like search engines, will enable anyone looking for podcasts on your chosen topic to be able to find your podcasts. 

5. They’re a great addition to your current marketing strategy

Podcasts are pieces of content that can integrate well with your other digital marketing strategies. You can link back to other content, such as your blogs and videos by discussing them in your podcast episodes. These types of content can easily be reformatted to suit the capabilities of a podcast, making it easier for your audience to consume.

There’s no doubt about the power podcasts can have with your audience. It’s all about connecting with them on a more personal level, and giving them something that’s valuable. Podcasts have the ability to go beyond just the business-customer relationship. Brands can use podcasts as a platform to create a community around their business by sharing their opinions, knowledge and advice. 

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