Finding your online community
In business today, it has become increasingly important to have an online presence. But simply having a Facebook page isn’t nearly enough to get the reach and brand awareness you’ll need to succeed on social media. It’s so much more than simply having an online presence. It’s all about connecting with your customers, and creating a community that trusts and relies on your brand.
And to start the process of building your online community, you’re going to need to find where your community is! So here are a few tips on how to find and build your online community.
1. Figure out who your audience is
Think deeply about the types of people you are trying to target. Get into specifics - their demographics, including age and gender. And also their psychographics - what are their personalities, interests, and values?
It helps to create buyer personas. These are detailed descriptions of who your target customer is. Single Grain says developing buyer personas is all about creating comprehensive profiles of your ideal customers. Everything from their name, career, and hobbies, right down to their personality traits. Writing these personas down as if they are real people will help you get into the mind of your target customer, and understand the best ways to connect with them.
2. What social platforms do they use
Once you’ve defined who your target market is and created your buyer personas, it’ll be much easier to figure out which social media platforms they are more likely to use. One of the best ways to communicate with your audience is through social media, so you’ll want to ensure you have an online presence on the platforms they are active on. It gives you an opportunity to engage and connect with current customers, as well as bring in new leads.
3. What online communities are they already apart of?
Now that you know who your target audience is, and what social platforms they’re actively using, it’s time to do some research on what online communities they’re currently apart of. Think about what they’re interests are - are they into travel, technology, gadgets or beauty? It’s likely that they are part of Facebook groups or forums that are related to what their interests are. Depending on what your product or service is, you’ll want to look out for groups and forums that are related to what your offering is.
4. Communicate and engage with people to build a community
By now you should have a list of community groups, pages or forums that your audience is likely to be apart of. Now it’s time to start joining them! Once you’ve joined these groups you’ll be able to communicate and engage with your audience. The best way to do this is to share valuable content with them. This can be in the form of tips, blogs, advice, or videos. You can also answer questions, comment on their posts, or simply engage in conversation to connect with your audience.
5. Look out for opportunities to build your own community or group
Think about what your offering is and if there is an opportunity to build your own community group on Facebook. For example, if you offer travel deals, why not create a group around the topic of travel? People are always looking for communities to be apart of, and this is your chance to capture their attention by creating a place where they can feel comfortable to ask questions, share their experiences, and engage with others within the community. It’s a great form of brand awareness, and a chance for you to build an even stronger community around your brand.
So why not start building your own online community? When done right, your online community will help provide knowledge, support, and a personal connection with your customers. It also helps you beat the facebook algorithm, allowing you to get more engagement and reach on your posts. Learn more about how in our article - How Facebook Groups work for business.
If you need help finding and building your online community, get in touch with us, we'd be happy to help!