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Why your business needs an Email Marketing Strategy

Contrary to what you might believe, email is NOT dead.

With over 3.8 billion email users worldwide and 281 billion emails being sent every day in 2018, it’s pretty clear that consumers are still loving email marketing. 99% of us check our emails everyday, making email a huge marketing opportunity for brands. 

The main challenge with email marketing, is trying to cut through the noise and effectively reach our target audiences. Like any strategy, it’s important to determine the who, what, and why of your emails. What do you want the reader to do? Is it to subscribe, read your article, or buy your product? Having an overview of what the purpose of your email marketing strategy is a great starting point, and it’s an effective way to directly communicate with your audience.

Still not convinced? Here are 6 reasons why you need an email marketing strategy.

1. Email marketing casts big opportunities

Even though social media is a huge force to be reckoned with, more people are using email than Facebook and Twitter combined. There’s about 3.8 billion people in the world using email in 2018, and in comparison, Facebook has 2.23 billion active users, and Twitter has just 336 million active users. Social media may be on the rise, but email wins in terms of size, giving us massive opportunities to target consumers.

2. Email poses guaranteed delivery

Posting on social media is great, however there’s always the risk of your target audience not seeing your content. Email, on the other hand, is more likely to reach their predetermined destinations. While 22% of emails get blocked or sent to spam, still having  a 78% delivery rate is pretty great when compared to other forms of marketing. 

3. A great way to turn leads into customers

Email marketing is an awesome way to build a relationship with your leads, and help convert them into customers later down the road. Sometimes, weeks and months can pass before someone responds to an email with an online purchase, or a contact submission. But in the meantime, you can make use of this connection with your lead, and build the relationship by presenting them with compelling and valuable email content.

4. Email marketing makes it easy to personalise content for better response rates

With email marketing, you’re able to communicate directly with your customers. You have the ability to engage in one-on-one conversations, and they can respond to your emails with a simple ‘reply’ button. Consumers that are interested enough to join your mailing list and engage in conversation with your brand, are more likely to become a customer.

5. You’re in full control

When creating an email marketing strategy, you have complete control over when you want your email to be sent, exactly who in your audience to contact, and what message to send. Other marketing channels don’t always have the same level of control. Plus, your email list can be divided up however you’d like. You can launch email marketing campaigns aimed at either returning customers or potential buyers. The possibilities are endless depending on the information collected when people sign up for your emails.

6. Email marketing is proven to generate ROI

A report by Campaign Monitor found that for every $1 spent on email marketing, $44 is made in return. Figures like that provide an incredible return on investment. With email still being widely used today, research continues to show that email marketing actually works.

Getting started with your Email Marketing Strategy

Now that you know the importance of email marketing and how your business can use it to grow, it’s time to start planning out your own email marketing strategy. You’ll need to think about how you will grow your email list, what types of content you will offer your subscribers, and how you can influence more conversions over time.

Starting an Email Marketing campaign isn’t as difficult as you think. One of our favourite platforms to use is Mailchimp. It makes building email campaigns an easy process, and its automation allows you to sit back and watch your campaign run on its own.

Check out this helpful video on how to create an email campaign on Mailchimp.

For help building an email marketing strategy, give us a buzz and we’d love to help!


Auckland, New Zealand
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