Photoshop - the holy grail for any photographer and graphic designer. But they’re not the only ones who can gain some major benefits from the power tool. Entrepreneurs, advertisers, marketers, and basically anyone working for a business can reap the benefits of learning how to use Photoshop.
In today’s digital world, taking a Photoshop course is, or at least should be, a requirement for some employees. Having the ability to transform images, and create works of art can do wonders for business. From high quality social media images and improved product photography to pro looking web content - photoshop can improve your branding by tenfold.
Here are a few ways Photoshop can help you build a strong brand presence.
1. The power of knowledge
Most businesses succeed with the help of an outsourced marketing agency, however, that doesn’t necessarily mean that your business needs to rely on them for every single aspect of your marketing efforts. Investing in one or two employees attending a Photoshop course will give your business an internal resource for quick and easy marketing collateral that could potentially save your business a whole lot of moola.
2. Improves your social media content
Let’s be honest, social media is where it’s all at these days. If your brand’s social media content isn’t up to scratch, you’re not going to get the engagement that you want, or need. Photoshop can help you build a strong social presence through high quality imagery that will catch your audience’s attention. Blackdrop’s Photoshop Fundamentals course will provide you with the skillset needed to boost your social media efforts.
3. More streamlined communication
Photoshop can help you take your branding to the next level. Having external business documents that are stylised and personalised will definitely give you extra professional points. The addition of a well-designed logo and graphics can go a long way. Not only will your customers be impressed with your attention to detail, but they’ll also be more likely to remember you for when they need your product or service again.
4. Makes your products look more appealing
If you’ve got a website selling goods - the more appealing your products look, the more you’re going to sell. Great product photography isn’t about just taking the photo, but being able to edit and improve the photos as well. Adjusting the colour, shadows and depth of your images on Photoshop can make your products look 10x better.
5. Improve your web design
Once you’ve mastered the fundamentals of Photoshop, you’ll know how to create designs for your website and even come up with your own mock ups for specific web pages. Having creative control over your own web designs ensures your website looks exactly the way you want it.
Learn more about how Photoshop can strengthen your brand presence through Blackdrop’s Photoshop Fundamentals course.