5 elements you should add to your Social Media Strategy

5 elements you should add to your Social Media Strategy

In business today, it’s become essential to have a social media strategy in play. It’s one of the most effective ways to reach and engage with your audience.

Now you may be thinking that your current social strategy is working just fine, but with social media constantly changing, your strategy is going to need an update to match. Consider these 5 newer elements that’ll help you boost your social media game. 

1. Facebook Messenger chatbot

Keep in touch with your audience by taking advantage of Facebook’s chatbot in Messenger. It makes customer service so much easier and faster - allowing you to respond to customer inquiries 24 hours a day. 

You can either automate your messages or send out personalised messaging alerting your audience on special offers, updated and new content on your site. 

2. Add a video cover image to your Facebook page 

The cover photo for your Facebook page is one of the first things your visitors will see. One of the best ways to impress your visitors is to add a video cover image. Show your visitors what you’re all about - by using a video that explains your service, or tells your brands’ story. 

Check out National Geographic’s Facebook page and our own Blackdrop page for some inspiration.  

3. Live Videos 

If you haven’t heard, video is the number one form of content that people are loving at the moment - especially live videos.

You have the chance to hold live videos on most platforms - Facebook, Instagram, and Twitter. It’s all about creating engaging content that your followers would be interested to see. 

The popularity of videos is only growing, so it’s definitely worth investing some time and effort to incorporate it into your social marketing strategy. 

4. Paid Ads

With Facebook constantly changing their algorithm and Twitter and Instagram now also using their own algorithm-designed systems to sort user feeds, it’s much hard to get organic reach. 

Even just a small investment in paid ad’s, especially on Facebook can be extremely beneficial in targeting your content to the right people. 

5. Use stories

What started on Snapchat has since spread to Facebook and Instagram.

Stories are only getting bigger - over 300 million people now use Instagram stories each month and Facebook has been trying to push their own Facebook stories. And with so many new functions and filters within stories, it’s only going to increase in popularity.

We all know social media is constantly changing, and there are always new tools and options on offer that can help improve your social media strategy. So it’s worth keeping yourself updated on new social features and utilising them to maximise your marketing efforts. 

To learn more check out these 6 social media trends to keep an eye on in 2018. 




Social Media , Content, strategy, marketing strategy

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