We’re all out here trying to create killer content marketing strategies that are going to catch our audience’s attention.
The ultimate goal is to deliver unique, fresh and informative content that’s going to engage with your target audience, and drives them to connect with your brand.
To help you boost your strategy, take note of some our favourite content marketing tools that’ll make content creation and distribution that much easier.
1. AnswerThePublic for Content Ideas
One of the most important things to do before writing content for your website, blog, or social media accounts is to do topic research. What kinds of topics and questions are people searching for? answerthepublic.com can answer that for you.
Simply pop in a keyword or search phrase and voila. Out comes a bunch of content ideas for you to choose from.
2. Hootsuite for Social Media Management
This one’s a goodie, and a heck of a time saver. Hootsuite allows you to schedule your social media posts, to keep your social feeds fresh and updated with new content.
The best way to use it is to plan out your posts, and schedule them in - with images, links, and captions.You can even download the Hootsuite App to manage your scheduled content on the fly.
3. Google Analytics for Tracking Traffic
Undoubtedly one of the most used web analytics tools out there. Google Analytics gives us all the information we need to figure out if our content is working well in bringing traffic to the website.
You can find out:
- Your most popular web pages
- Your most popular/most shared blog posts
- Spot the type of content users are looking for on your site
- Where most of your web visitors are coming from (your social media page, referrals, or google)
- And a whole lot more!
4. Mailchimp for Email Marketing
Mailchimp makes creating email campaigns a breeze. Use it to automate your emails, and send them to different audiences.
Its in-built analytics and split testing can help you track what’s working in your email’s and what you may need to improve on.
5. CoSchedule for Headline Optimisation
Writing blog headlines that are both eye-catching and optimised for SEO can be challenging. It’s a good thing CoSchedule has a tool to help you achieve both.
Enter in your headline, and the tool will give you a headline score with feedback on if it works, and if there are ways you can improve it.
Have any favourite content tools of your own? Give us your suggestions - we’re always open to try new tools that can potentially give us better results!
For more on tips, tricks an trends on Digital Marketing, visit our Blackdrop Blog.