We’re currently living in the digital age, where the average person spends nearly 2 hours on social media everyday. That translates to a total of 5 years and 4 months spent over an average lifetime. Crazy huh?
With those numbers continually increasing, marketers have begun to realise the importance of Social Media Marketing. People are spending so much time on social media, that the best way for businesses to reach and connect with them is through social platforms such as Facebook, Instagram, YouTube & Twitter.
Social media has grown to become the main place for people to communicate and is now a powerful tool for business. So powerful, that 96% of marketers are now using social media as an effective marketing strategy.
Here’s why you should jump on the bandwagon and learn social media marketing:
If you’re already working in marketing, it’s more than likely that you’ve noticed the increasing power of social media. Companies are now not only wanting, but are needing marketers with social media expertise to harness that power. Depending on where you’re at, knowing the ins and outs of social media marketing will boost your employability, or make you a more valuable marketer in your current workplace.
2. It’s exciting
The world of social media is an exciting place - especially for those that find themselves constantly posting on Facebook or Instagram. Learning social media can be a chance for you to turn your obsession into an exciting new career.
3. Grow your business or brand
If you’re a business owner, or are wanting to start your own personal brand - marketing on social media is a great place to start. It’ll help you connect with your current customers, as well as reach new clients to grow your business.
4. It’s cost-effective
Social media marketing is quite possibly the most cost-efficient method of advertising. It doesn’t cost you a dime to sign up and create a profile on most social networks. And any paid promotions you decide to invest in later are relatively low cost compared to other marketing strategies. Better ROI and lower costs for you, your business, or the company you work for is always a win.
5. Become a social media pro
It’s one thing to use and have a social media account, but actually using social networks to engage and connect with audiences is a whole other playing field. Learning social media marketing will help you understand how it works, how it can grow your following, and most importantly, how to spread your content.
We’re here to help you become a social media expert and to leverage this knowledge to help you succeed in your marketing role, or grow your business.
Sign up to our short Social Media Marketing course to start building your social media skills.