With over 800 million monthly active users in 2017, Instagram has become one of the biggest social platforms out there. In fact, it’s the third most used social platform after Facebook and YouTube.
With more people using Instagram everyday, it’s proven to be a powerful platform for businesses to connect with their audience.
Here are 6 benefits of using Instagram for your business:
1. Increased Engagement
Having an active Instagram account with interesting and high quality content will give you the chance to earn crazy levels of engagement with your audience. In Forrester’s latest study, it was found that Instagram content actually generates 58 times more engagement per follower than Facebook, and 120 times more than Twitter.
2. Builds Trust and Personality
People like to buy from businesses’ they trust and know. The great thing about Instagram is that it’ll give you the opportunity to give your business a personal touch. For example, sharing the day-to-day experiences of your business in an informal and casual way gives people insight into your business, allowing them to connect with you.
Behind the scenes photos tend to rank well on Instagram, especially for service based providers. It’ll make your business more attractive, trustworthy, and personal.
3. Increase in Traffic
Even though you can’t add clickable links to Instagram posts, it’s still a powerful source of traffic. Especially considering the higher levels of engagement than on Facebook and Twitter. Maintaining an engaging profile can be extremely beneficial for your site’s visibility and traffic.
4. Reaching a Target Market
If you’re trying to target millennials - Instagram is where it’s all at. Over 37% of people in the Under 30 age group are Instagram users, so having a presence on the platform is one of the best ways to reach and connect with them.
Having said that, Instagram doesn’t only work for youth-focused brands. Companies like Ford and General Electric who tend to have an older target market still gain high levels of engagement on their profiles.
5. Free Advertising
Who wouldn’t jump at the chance of free advertising? It’s your chance to showcase your products and services at no cost, and will generate a whole lot of exposure for your business. Get creative and show your audience what you have to offer.
6. Target your Advertising
Not only does Instagram provide you with a free advertising platform, it also has paid promotions to really allow you to target your advertising. Even though you can run a successful page without spending a dime, using their paid options can do wonders for business growth by allowing you to target specific groups of people on Instagram.
It pays to define who your target market is and determine whether they are likely to be on Instagram. If so, it’s a great opportunity for your business to broaden its online reach and connect with your audience on another level.
If you’ve made the leap and have already created an Instagram account and need help in finding out what to post, check out our article for tips on What to Post on Each Social Media Platform.