Here’s the arguments you needed to implement Adwords into your company.
It’s probably the most effective method of paid online advertising available.
Everyone that uses Google Adwords can say it's one of the most flexible marketing platforms. In a nutshell, it allows you to reach people (your potential customers or target audience) that are already searching for the product or service you offer. Great, isn’t it? So, if they have a problem and you have the solution, Adwords will connect you together in one click. Literally : )
It’s affordable to any company, regardless the size.
It goes like this: all you have to do is define how much you can spend on online advertising. After you set up your budget, you have full control on how much you will be spending on your Adwords campaigns. Let’s say you want to spend 50 dollars a week or maybe 5 dollars a day? It’s totally up to you. The good news is, once you have spent the budget you stipulated, your ads will be paused and you will never get any unexpected charges.
It’s a transparent, fully measurable tool.
Yep. On Adwords you get real-time activity results for pretty much anything. It shows you reports of your campaigns in an easy to understand way. Information such as keywords entered by your visitors, the ads clicked and costs are all available to you for review. Having access to this and being able to optimise your campaigns the way you want at anytime is what makes Google Adwords such a vital marketing tool.
It gives you a deep understanding about your market.
Exactly. Google Adwords will give you meaningful insights when it comes to understanding who your audience is and their habits. Information on what and how they search for something, their location and their demographics are all available to review. In the future, this data can be used to refine your marketing strategy and develop better and more effective campaigns. Sounds like a good plan, right?
It brings you the results! (usually faster than you think)
Yes! If you have someone or an agency (Blackdrop, for instance) doing the right job for you on Google Adwords, you can make your business grow in just a short amount of time by driving a huge amount of traffic to your website. However, if you don’t have a great and relevant landing page to show to your audience, know that it can drastically change your results. Discover the importance of having a great website here.
All in all, Google Adwords ads can reach 80% of people who are searching for a specific product or service.That’s why any business that is looking for brand awareness, conversions and sales should already be doing it.
Feeling like you need to start your online advertising journey on Google Adwords? Contact us and let’s have a chat.