So you’ve spent all this time and energy creating your content - whether it be blog articles, videos, or infographics - but what’s next? It’s time to distribute! Having great pieces of content won’t mean anything if it isn’t seen by the right people.
It’s that time of year again! When the excitement for Christmas and New Years can be felt in the air, and people are scrambling to organise their holiday plans. Most companies shut down around this period, but that doesn’t mean you should be turning off your marketing strategies with it.
We’re all out here trying to vie for our audience’s attention and engagement. And with Facebook, that means being seen on peoples’ newsfeeds.
With the Facebook algorithm now prioritising posts with meaningful interactions from friends and family and less on public posts from brands, its become trickier to ensure your content even gets a slot on your audience’s newsfeeds.
If you haven’t heard, hashtags are a major feature in the social media world. In fact, the word “hashtag” was added to the Oxford dictionary in 2010, and the Scrabble dictionary in 2014. That makes it a pretty big deal.
However if you’re a bit of a social media newbie, hashtags may seem confusing, and perhaps even a little unnecessary. But they play an integral role in how we communicate online, and it’s important for us to understand why they’re useful and how to use them properly.
There’s no doubt about the power of social media. It’s now become a necessary marketing tool for every business that wants to remain relevant and visible in today’s online world. In fact, 90% of all marketers say social media marketing has increased their business exposure. So if you’re not using social media to its fullest, you’re missing out on a huge opportunity for leads, exposure, brand awareness and a whole lot more.
