If you haven’t heard, hashtags are a major feature in the social media world. In fact, the word “hashtag” was added to the Oxford dictionary in 2010, and the Scrabble dictionary in 2014. That makes it a pretty big deal.
However if you’re a bit of a social media newbie, hashtags may seem confusing, and perhaps even a little unnecessary. But they play an integral role in how we communicate online, and it’s important for us to understand why they’re useful and how to use them properly.
There’s no doubt about the power of social media. It’s now become a necessary marketing tool for every business that wants to remain relevant and visible in today’s online world. In fact, 90% of all marketers say social media marketing has increased their business exposure. So if you’re not using social media to its fullest, you’re missing out on a huge opportunity for leads, exposure, brand awareness and a whole lot more.
It’s no secret - people gravitate towards awesome rather than average. Like Scott Stratten says, nobody rushes to the top of the hill to scream normal. If you think about all the times you’ve shared something on social media, what are your reasons for sharing that specific piece of content?
We’ve all heard the term branding, but do you know what it really means?
It’s more than just a logo that creates a brand, but also how customers perceive and feel towards your business.
Photoshop - the holy grail for any photographer and graphic designer. But they’re not the only ones who can gain some major benefits from the power tool. Entrepreneurs, advertisers, marketers, and basically anyone working for a business can reap the benefits of learning how to use Photoshop.
In today’s digital world, taking a Photoshop course is, or at least should be, a requirement for some employees. Having the ability to transform images, and create works of art can do wonders for business. From high quality social media images and improved product photography to pro looking web content - photoshop can improve your branding by tenfold.