In business today, it has become increasingly important to have an online presence. But simply having a Facebook page isn’t nearly enough to get the reach and brand awareness you’ll need to succeed on social media. It’s so much more than simply having an online presence. It’s all about connecting with your customers, and creating a community that trusts and relies on your brand. 

Thinking of diving into the world of digital marketing to grow your business? From social media, email, SEO and PPC, digital marketing encompasses a whole heap of marketing strategies that often overwhelm business owners.

While you might understand that digital marketing is what you need to help your business thrive in this day and age, you may not know where to start - and that’s okay! This is where a marketing agency can help you understand what digital strategies are best at helping your business grow and succeed. 

It’s the beginning of a new year, and that means fresh starts and a whole lot of change! It makes it the perfect time to start thinking about whether your brand needs a fresh update to start the year off right. 

Although change can be exciting, a brand refresh isn’t something to do just for the sake of it. You’ll need to have a clear strategy behind your refresh to ensure it fits with your vision of the brand.

So if you think it’s time for your business to get a fresh new look, here are some things you’ll need to start thinking about. 

It’s been an epic year in the world of marketing with brands going all out with their marketing campaigns in an effort to engage and connect with their audiences. We’ve seen some epic ones, like the Tesla in space, some hilarious ones - we’re looking at you Amazon - and some eye-opening ones, like Iceland’s Christmas advert. 

So let’s take a look back at the year as we round up some of our favourite marketing campaigns of 2018.