The world of advertising has become more competitive than ever, and with that, companies are trying their best to find creative ways to ‘outdo’ each other.

Slapping their brand names on buildings, or breaking the bank on star-studded Super bowl ads - and now, perhaps even advertising in space. 

Let's face it, we're all guilty of spending hours staring at our screens on social media. In fact, we spend an average of 2 hours and 15 minutes on social media each day - which accounts for one-third of our time online. That's twice as much as any other online activity. 

With everyone spending so much time on social media, it's become one of the most effective ways to reach and engage audiences. 

We’re currently living in the digital age, where the average person spends nearly 2 hours on social media everyday. That translates to a total of 5 years and 4 months spent over an average lifetime. Crazy huh?

With those numbers continually increasing, marketers have begun to realise the importance of Social Media Marketing. People are spending so much time on social media, that the best way for businesses to reach and connect with them is through social platforms such as Facebook, Instagram, YouTube & Twitter.

We all want to create content that engages our audiences and keeps them interested in what we do. It all starts with creating a content marketing strategy that’s going to stick. 

With over 800 million monthly active users in 2017, Instagram has become one of the biggest social platforms out there. In fact, it’s the third most used social platform after Facebook and YouTube. 

With more people using Instagram everyday, it’s proven to be a powerful platform for businesses to connect with their audience.