Thinking of diving into the world of digital marketing to grow your business? From social media, email, SEO and PPC, digital marketing encompasses a whole heap of marketing strategies that often overwhelm business owners.
While you might understand that digital marketing is what you need to help your business thrive in this day and age, you may not know where to start - and that’s okay! This is where a marketing agency can help you understand what digital strategies are best at helping your business grow and succeed.
So, if you feel like you’re lacking knowledge and time to implement digital marketing strategies on your own, here’s why you need a digital marketing agency to help you:
1. An agency will present you with ideas you would never have thought of yourself.
Many marketing agencies work with multiple clients to help them grow their business, so they’ve had first-hand experience in what digital techniques work and what strategies are better off on the sidelines. Depending on what your product and/or service is, a good agency will present you with great ideas that are tailored to your business. They’ll provide you with a new perspective on marketing that’ll help you get better results.
2. You’ll work with people who know their stuff.
You may decide to keep your digital marketing in-house by training a few employees on online marketing. However, this takes time, and even when they’re all trained up, they won’t have the experience or knowledge that an agency has. Training employees in digital marketing is a great long-term investment, but to start off doing your marketing right, having an agency with a team of qualified and experienced marketers is an investment every business should budget for.
Some of your employees, as well as yourself, may even be able to learn a thing or two from the campaigns your marketing agency run.
3. It’ll give you more time to focus on other aspects of your business.
Digital marketing isn’t a one-off deal. It’s an ongoing operation that requires a lot of time and attention. An agency can help lift this burden off your shoulders by allowing them to take the reins on all things digital marketing related. All you need to do is share your business goals with your agency, and they’ll take care of the rest, leaving you free to run your business and focus on other things that require your attention - or the tasks that you just much prefer doing!
4. It’ll help you define your messaging and branding
Sometimes, when you’re so involved in the day-to-day operations and running of a business, it’s hard to have a clear view and understanding of who your audience currently is, and what their needs are. Working with an agency is a great opportunity to combine your own business ideas with the agency’s outside perspective to come up with a defined brand message that fits with your business. Think of a digital marketing agency like an extension of your team, with the superpower of streamlining your relationship to your ideal audience and customer.
5. It can help you cut down on costs
If you’re thinking about whether you should invest in an in-house marketing team or an agency, more often than not, the latter is less costly over time. An agency will work for you as an independent contractor, so you won’t need to deal with payroll taxes that an in-house team brings. You’ll also avoid the running costs of full-time employees such as salaries, benefits and health care costs. Plus, agencies have the needed tools to run your digital marketing strategies, saving you from having to pay for tools required to run your campaigns.
If you’re wanting to work with a digital marketing agency, it’s important to choose one that’s right for you. To learn more about what we do here at Blackdrop, and how we help our clients, check out our work, or get in touch, we’d love to chat!